Posts from — February 2008

When are you reading this? It’s not when I wrote it. If you leave a comment, when will I respond to it? We could have a protracted “conversation” via the comments. Am I with you? When did the “conversation” take place? Is it real? Absolutely.  Just like technology has allowed conversations from different locations, it also allows time shifted conversations.  The sense of time is changing. 

I know in times past conversations would be protracted because of the time to deliver a hand written letter.  The collection of letters between Jung and Pauli spanned 26 YEARS!  Talk about a time shifted conversation.  Although we think we are changing things with new media, time shifting isn’t one of them. 

 From Jung and Pauli’s time conversations advance to be more “in the now” with telegraphs and telephones.  Asynchronous convesations could only be done with the written word.  With the advent of answering machines and voicemail, we have RE-entered the world of time shifted conversations.  We can now have time shifted conversations. 

 So when is now?  What is your frame of reference?  Is it when you are listening to a message or when the message was recorded?  I favor when it was recorded.  It is just a snap shot of that moment in time. 

So, I’m a little behind on my backups of this website.  Ugh.  Nobody likes it, but it is a necessary evil.  AND I know better.  If your looking at this in FireFox, there is a bug.  If you are looking at this in Internet Explorer, it renders just fine.  So, I’m in the midst of backing up the database and updating Wordpress.  Live and learn.  Again.  It definitely sounds like I need to improve my process.  Practice what I preach.

This video explains how to use iTunes to update the ID3 tags within an MP3 file. For future podcasting tutorials, I will add them here and on the new podcasting tutorial page on the website. If you have any comments or future tutorial subjects, please let me know.

It’s starting. Here is a very interesting article at eMarketer. How they come up with the growth rates is anyone’s guess. I do want to point out my post about non-linear growth. I think it could grow at a much faster rate than described. I just can’t say when.

As we approach the Super Bowl, hints of some of the upcoming video advertisements are hitting the news shows and the net. The question for me is: Are the advertisements effective? Do people just remember the ads or do they go buy the product. Same thing with viral videos on the net – do people take action because of the video, or do they just pass it on.

Is this video going to make you buy a domain name? Are you going to remember GoDaddy for some time into the future? Obviously, all the advertisers with these kinds of videos think so. According to an eMarketer article , there are an ever increasing number of online video viewers, but I still want to know: Are people actually taking action because of those videos?I’m a podcaster and I’m fascinated by how strong the relationship between the podcaster and the listener is. There are also a number of video podcasts that have a strong relationship with their subscribed viewers. It is this relationship that I think will shape advertising in the future. Other people have pointed out this relationship marketing. I’m certainly not the first to talk about it. What I do think is going to happen in the near future is that there will be new tools to specifically measure the effectiveness of video and audio podcast advertising. Then when the hard numbers show the strength and value of the audio and video podcast medium, advertisers will flock to podcasters to capitalize on the relationship.Just as internet banner ads and Google ads have siphoned advertising money away from print and radio, podscasts with their relationship marketing will siphon more money away from the traditional “broadcast” advertising mediums. Advertising, will get more and more targeted with built-in tools to measure their effectiveness.