Twitter Engagement – CNN – Rick Sanchez

@ricksanchezcnn Good job integrating new media into big media.

Do you twitter? Rick Sanchez at CNN does. Maybe you should too. I was watching CNN over the weekend and was fascinated to see Rick Sanchez integrating twitter right into his newscast. He led a panel discussing Barack Obama’s choice for Vice President. The real story was out shined by political immediacy and glare of the left and right wing panelists.

He gracefully posed questions from his Twitter feed and from his Facebook wall to the panelists. I was less interested in the content than the fact he was making his newscast interactive and engaging some of his audience in the conversation.  THAT was the real story to me.  Twitter and Facebook were being use by mainstream media.

I commend Rick for experimenting, learning, and pulling from the new media arena. He tried to make some news by showing the disparity between the McCain and Obama campaigns’ use of new media. The numbers pointed dramatically towards the Obama camp. Will new media / social media “pick” the next president? Just ask the Clintons. Did Obama’s new media / social media efforts beat out Hillary Clinton’s efforts? Looks like it to me. I’ll bet she doesn’t make that mistake again. Just watch.

Leave your thoughts about how new media / social media is changing the world around us… from politics to news. Follow me on twitter: http://twitter.com/robinmaiden