State of the Blogosphere 2008 – Technorati.com

This Technorati Report is a must read if you are in the new media space.  Or, even if you aren’t, yet.  In the business environment, blogs are not to be overlooked.  This report makes that clear.  It focuses on blogging, but podcasting and videocasting will certainly follow a similar trajectory.  The report is broken down into five sections

1.  Who are the Bloggers
2.  What and Why of Blogging
3.  How of Blogging
4.  Blogging for Profit
5.  Brands and Blogging

This report validates what many of us have been saying about the new media space.  Blogs are not only growing in numbers, but also in validity.  Ninety-five percent of the top 100 US newspapers now have reporter blogs. Bloggers are regularly quoted by mainstream media.  Rick Sanchez at CNN regularly fields questions and comments through Twitter and Facebook.  The main source for the Natalie Holloway story was a blogger.  Pay attention.  Blogs are here.  If you aren’t leveraging a blog for business, you will be left behind.