Podcasting, Robin Maiden, Atlanta, New Media, Social Media, Consultant, Corporate Podcast, business process

Tough Adoption of Web 2.0 tools in Business

by Robin Maiden on December 4, 2009

This is a video of Andrew McAfee, a principal research scientist at the Center for Digital Business at the MIT Sloan School of Management, who gives his thoughts on how Web 2.o technologies are breaking into the enterprise.  His  book, Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges (affiliate link), examines how leading enterprises are bringing Web 2.0 tools to internal processes.

I haven’t read it yet, but from the video, I think I will have to…

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