Category — Blogging

So, I’m a little behind on my backups of this website.  Ugh.  Nobody likes it, but it is a necessary evil.  AND I know better.  If your looking at this in FireFox, there is a bug.  If you are looking at this in Internet Explorer, it renders just fine.  So, I’m in the midst of backing up the database and updating WordPress.  Live and learn.  Again.  It definitely sounds like I need to improve my process.  Practice what I preach.

This article in Advertising Age really demonstrates one of my favorite terms – corporate inertia. Nothing new in the concept of corporate inertia – just lots of people with a slow rate of change. Organizations that can adapt quickly to change, win.

This article shows the corporate inertia in the advertising industry. As a podcaster, I “know” there is an incredible relationship that is fostered between the podcaster and the consumer. The strength of this relationship is real, but hasn’t be measured, yet. Advertisers are using the metrics they know. Exposure, Eyeballs,… Advertisers are buying “exposure to” consumers not the “relationship with” the consumer. I do think this will change as the strength of the new media – podcasting relationship will be measured and fed back to the advertisers. The ADM – Association of Downloadable Media is working on this. I’m also sure PodShow, Podango, and Wizzard Media are all gathering their facts and figures to change the opinions of the advertising world.

If a conventional advertising conversion rate of 2% could be upped to 5% through the relationship strength of a podcast, I see huge advertising money moving into the new media arena. That’s why I’m playing in this sandbox.

I’m continually amazed what our new technology can do.  Through podcasting and new media, I have made many new friends and Friends around the world.  I feel very lucky that I’ve been able to connect with people who have similar interests AND then get to know them.   I know this isn’t breaking news, but I think of how isolated some of our unique thinkers from our past must have felt.   Now with the new tools, we can gather, virtually, around a common interest.  This is changing the world.  National borders have less of a meaning.  Local clubs have less meaning.  Geographically local anything has less meaning.  With the internet, global is local.  People are clumping together around common interests rather than local interests.  This virtual clumping leads to a proximity that is tangible, but has nothing to do with geography.  Is this leading to a diminuation of geographical entities like national governments?  Will there be a power shift from geographical power to virtual proximal power? 

Thought for the day…  Can we really change things by just talking?  Talking with our peers?  Friends, Neighbors?

Maybe.  But, I think it is all about audience.  You have to have the actual numbers behind you, now, to create change.  Audience is it.  That’s what makes blogs so powerful.